Kids Emporium Midrand

We are bringing in the latest, exciting and new products in the baby and children’s industry. Watch this space for all the “parenting must haves”!

This May we bring in the gorgeous inclined “Day Dreamer” for daytime naps and just a chill session! Super soft and brilliant for any babies suffering from reflux and colic – the gentle incline keeps baby very comfortable and supported.

We are super excited to launch the brand new product Babyzen YoYo 2! It comes with some amazing new features. A faux leather handle,  super sturdy frame and suspension on all four wheels. It provides great comfort and practicality. It is still super lightweight and compact and an absolute must have if travelling with kids! From birth up to 22kg! This can be taken on board a plane as hand luggage – it folds up that small! Yes Please!


We have brought in some exciting new products to kick start the year! The new Be Safe iZi Flex Car seat being one of them.

We introduce the amazing Be Safe iZi Flex i-size high back booster seat for children 100 – 150cm. It is optimised for comfort with adjustable recline positions for your child and easy installation for you. It has safety features that go beyond what is required by regulation. The best is the headrest specifically shaped for improved view and it has a sleeping support cushion! We love it!

This Rocktober we have launched the gorgeous new products Shnuggle Air Bedside Crib and Co-Sleeper. This piece of furniture is amazing! You can use it as a Co-Sleeper until baby is approx. 6 months old then you can extend it into a full cot size up until 2/3 years old! It has dual-view beathable mesh sides, which maximises airflow. It also includes the uniquely designed air flow mattress made from hyper-allergenic fibre and this provides 50% more breathability than standard foam mattresses. It has a gentle incline option as you can extend the legs of the cot on one side, this helps to relieve colic and reflux. Then convert you crib into a standard cot size! So clever and so beautiful! We love it!

new productsnew products

















This September we bring in a fantastic new products range called Burabi. They have the one and only Baby Formula Milk Maker! The Milk Maker identifies different formula brands and mixes the bottle perfectly at the correct temperature, no shaking needed! Just one simple touch of a button or with your smart phone (it works with wi-fi as well). You can use this machine long after baby feeding stage as well for Hot Chocolate, Milo or Instant Cappucinos.

new products

Not only do they have this wonderful machine but also a fantastic range of soft silicone teethers, a silicone squeeze feeding spoon, cutlery sets, food pouches as well as the baby puree making machine for when your baby starts solids.


Our new products for July is the Instax Mini Camera! Instantly print out your special photo moments with this awesome camera. Scrap Booking is so easy and the photos make amazing gifts for grandparents. Awesome baby shower gift! They also have a smart phone printer! We love this range.

new products

This April we have the new Chicco Baby Hug 4 in 1! Sleep, Eat and Play. Just so practical! It takes a weight of 15kg so from birth onwards for lots and lots of use.

New in store for March 2019 – the Noola Elite Travel System!

As seen on Shark Tank – PhoneSoap has arrived! Its true, some bacteria is good to keep your immune system active, but our phones harbour bacteria we should not be coming into contact with and at higher frequencies than ever! Our children often put our phones into their mouths! We touch our phones and then touch our newborn’s face! This is not good. Our cellphones are 18 times more dirty than a public toilet. Use PhoneSoap to kill 99.99% of bacteria. It uses UV-C Light that is deadly to microorganisms – nice clean phone! You can also sterilise dummies, credit cards, make-up brushes, teething toys – anything that fits!

This January 2019, we introduce the Baby Plush Chair

The Silistraw has arrived! We love this product and every family should have several!

Silistraw is a reusable silicone straw that can be easily cleaned, folded and stored in a convenient small capsule resulting in no mess.

Why silicone?

Reusable, Non-Toxic, BPA Free
Environmentally conscious
Durable, Foldable, Easy to clean, Dishwasher friendly
No metallic after taste

With a world population of over 7,6 billion people, if every person uses 1 plastic straw per day, that would result in over 7,6 billion plastic straws per day being added to the plastic waste that will take 200 years to decompose, whilst permeating its way into our food chain and harming sea and bird life across the world. It is a fact that in our lifetime, our oceans will be home to more plastic than fish .. a shocking statistic. Take action. It starts with you!

This November we introduce the “My Size Potty”

The My Size Potty is a toddler training toilet for both girls and boys – its realistic design looks and sounds just like an adult toilet! The handle features a flush sound to reward a job well done, it has a flip up lid and removable easy clean bowl. It has a built-in wipes compartment promoting healthy habits as well as a clip-on splash guard for boys. If you are Potty Training, this really is a Parenting Must Have!

This bag contains everything you need for the big day! You can choose the colour of your bag and of course the size of your breastfeeding nightie. Enquire now for price and availability. We also deliver!

New products in store are the Shnuggle Bath and stand

The Shnuggle bath and stand are brilliant – no more aching backs and particularly useful for Mom’s who have had a c-section. It is suitable from birth up to 12 months and can be used on any surface or on the stand. It uses just 2 litres of water and has a foam backrest making it warm to touch on babies back. It has won loads of awards and is a great new product in SA!

New Products to the store this August is the very popular Mom and Baby skincare range – Cow Shed

This range is certified organic and comprises of two ranges – one for baby called Baby Cow and one for Mum called Udderly Gorgeous! From the Stretch Mark Balm which literally melts onto the skin to the soft and silky Baby Cow Rich Massage Oil, this product range will leave you and baby feeling great! Completely safe to use on baby, during and after pregnancy.

We are very excited to introduce two new products to our assortment this July. Introducing the 2 in 1 Baby Nasal Aspirator and the Nanny Camera!

A good Nasal Aspirator is an absolute “Mama Must Have”. It is terrible to hear your little one battling with a stuffy nose and congestion. A Nasal Aspirator helps to clear out mucus and provide much-needed relief to babies and young children. This Nasal Aspirator is an electronic aspirator that can be used in manual mode or auto mode for the best results. It is completely non-invasive and safe for newborns, infants and toddlers. It is rechargeable and has a 2 level strength and stable sound in auto mode.

Stay in touch wherever you are!

If you are worried about leaving your baby or child alone, you can use the nanny camera to give you peace of mind. You can use your iphone, android, windows device, tablet or PC to keep an eye on your little one wherever you are. No need to stress or worry as a parent. Whether you are at work, gym, shopping or just in another room in the house, you can watch, listen and talk to your baby via the WiFi connection to your nanny camera.

It’s finally here! The new Stokke Xplory V6 with some amazing new features and colours! Enquire now for more info!

New Brushed Grey, Lotus Pink and Brushed Lilac colours available!

The Easywalker Mini Buggy new in store!

Open chat